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The Social Snapshot

Gen Z and the Digital Space

The Social Snapshot

Learn how Social Media is impacting the largest generation in human history. 

The Social Snapshot explores highlights key trends surrounding Gen Z and the Online Space. These perspectives can be translated into actionable insights for you and your organisation as it will help you: 

  • Understand how young people consume, curate and share content on Social Media. Focusing on harmful content, how young people choose to deal with it, and how much control they feel they exercise over what they consume. 
  • Explore how young people create and post content on Social Media. Considering the structure of Social Media platforms, and the reason why the majority (50%) of Young People intentionally change their content and topics so that it will perform better for Social Media algorithms. 
  • Gain insight into how Social Media has affected representation and voice for Young People. 
  • Learn about how young people monitor and analyse their own experiences online – exploring why the majority of Young People don’t actively monitor their screen time
  • Consider the Positives and Negatives of Social Media and why 40% of young people reported that they would rather live in a world without social media.

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About Beatfreeks and National
Youth Trends

National Youth Trends is a channel for all things young people, youth voice and pop culture in the UK today. Here you’ll find young people’s thoughts on hot topics, some stone-cold memes, a truly undeniable statistics game and a chance to benefit your organisation through free insights based on our research with thousands of young people across the UK.

It is a project produced by Beatfreeks, a leading youth engagement and insight agency based in the UK. They connect young people with organisations to change the way the world works through the power of creativity. 

For the past decade we have helped institutions like Google, Aston Villa Football Club and HS2 stay future-facing.

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