The ubiquitous falafel and hummus wrap: beacon of our time, the original forward thinking choice of the meal deal purchaser, culturally historic and often-debated food propelled into the 21st century stardom because of its vegan-tastic qualities.
There are more jokes we could make but they’ll keep skirting around the fact that your attitude towards eating meat and animal products has become one of the staple scales of the woke-o-meter.
What started life as culturally related eating choices, has, working its way through animal rights issues activism, since become a much more mainstream practise: not eating meat or animal products (or cutting down both) is a must for reasons as widespread as personal health, climate change, animal wellbeing, or connecting with culture.
But how many young people do follow these sorts of eating habits?
National Youth Trends research found that only 48.1% of Gen Z now self-define as meat eaters. Outside of a further 2.4% who follow religious diets, we can clearly see that just under half of all young people, are conscious to some extent of their consumption of animal products.
Hover of the different parts of the pie charts to get deets on why.