This starter pack is an extract from our new full length report Institutions of the Future. Against the backdrop of cancel culture, it helps organisations understand what it takes for Gen Z to respect a brand.

Hey I’m Liv Reed, I’m a fashion influencer and I created this starter pack to show all the stereotypical things I believe all fashion influencers do!
As you can see on the starter pack our screen time is VERY intense because our jobs are literally on our phone. Sometimes we claim it’s research but we’re really just giving ourselves an excuse for being on social media for a large amount of the day ?
You can also see a picture of absolutely loads of clothes piled on the bed and this literally happens on a daily basis. My room just can’t stay clean as I’m always planning outfits, putting up lighting equipment and selling things on depop so I can buy even MORE clothes despite being in lockdown but at least I look good on my trips to Tesco ?.