DATA IN STORIES

THE reason we started Beatfreeks was to platform young people’s stories. It still happens on the first Thursday of every month at Poetry Jam. Here we want to introduce you to some of the amazing young people who are involved in National Youth Trends and make the whole thing tick.
9 Apr 2021

Institutions of the Future Contributor

Gen Z Starter Pack: Liv

This starter pack is an extract from our new full length report Institutions of the Future. Against the backdrop of cancel culture, it helps organisations understand what it takes for Gen Z to respect a brand.

Hey I’m Liv Reed, I’m a fashion influencer and I created this starter pack to show all the stereotypical things I believe all fashion influencers do!

As you can see on the starter pack our screen time is VERY intense because our jobs are literally on our phone. Sometimes we claim it’s research but we’re really just giving ourselves an excuse for being on social media for a large amount of the day ?

You can also see a picture of absolutely loads of clothes piled on the bed and this literally happens on a daily basis. My room just can’t stay clean as I’m always planning outfits, putting up lighting equipment and selling things on depop so I can buy even MORE clothes despite being in lockdown but at least I look good on my trips to Tesco ?.

Liv produced this Starter Pack for our brand you Institutions of the Future report

Against the backdrop of cancel culture, this report helps organisations understand what it takes for Gen Z to respect a brand.

Tia Cham: Representation in Media

Time and Time Again: Content Contributor

Gen Z Starter Pack: Ahsen

Institutions of the Future Contributor

Gen Z Starter Pack: Jennan

Institutions of the Future Contributor

Beth

National Youth Trends Advisory Group

David

National Youth Trends Advisory Group

Izaac

September Diaries Participant

Download Report