This starter pack is an extract from our new full length report Institutions of the Future. Against the backdrop of cancel culture, it helps organisations understand what it takes for Gen Z to respect a brand.
I’m Jennan, I’m a 17 year old girl currently in the lower sixth.
I’d like to think I care a lot about the environment and do my best to be as sustainable as possible, I try to limit meat and dairy when I can, I attend protests etc.
A lot of my peers are very similar to this too so a lot of these jokes are based on things me and my friends experience well as things I come across on on social media: (especially tik tok, this is probably half my For You page.) and I wouldn’t be surprised if a lot of you relate to this too.