DATA IN STORIES

THE reason we started Beatfreeks was to platform young people’s stories. It still happens on the first Thursday of every month at Poetry Jam. Here we want to introduce you to some of the amazing young people who are involved in National Youth Trends and make the whole thing tick.
9 Apr 2021

Institutions of the Future Contributor

Gen Z Starter Pack: Jennan

This starter pack is an extract from our new full length report Institutions of the Future. Against the backdrop of cancel culture, it helps organisations understand what it takes for Gen Z to respect a brand.

I’m Jennan, I’m a 17 year old girl currently in the lower sixth.


I’d like to think I care a lot about the environment and do my best to be as sustainable as possible, I try to limit meat and dairy when I can, I attend protests etc.


A lot of my peers are very similar to this too so a lot of these jokes are based on things me and my friends experience well as things I come across on on social media: (especially tik tok, this is probably half my For You page.) and I wouldn’t be surprised if a lot of you relate to this too.

Jennan produced this Starter Pack for our brand you Institutions of the Future report

Against the backdrop of cancel culture, this report helps organisations understand what it takes for Gen Z to respect a brand.

Tia Cham: Representation in Media

Time and Time Again: Content Contributor

Gen Z Starter Pack: Ahsen

Institutions of the Future Contributor

Gen Z Starter Pack: Liv

Institutions of the Future Contributor

Beth

National Youth Trends Advisory Group

David

National Youth Trends Advisory Group

Izaac

September Diaries Participant

Download Report