This starter pack is an extract from our new full length report Institutions of the Future. Against the backdrop of cancel culture, it helps organisations understand what it takes for Gen Z to respect a brand.
These images display what it is like to be a young Pakistani creative. The images displaying protests of peace, ‘killing’ the system and the cartoon image show my desire to strive for representation of multi-cultural, ethnic minority groups – ultimately, to give a voice to the voiceless.
The image with the ‘no money’ sign symbolises what it was like at the beginning of my career and how people, often south Asian parents, perceive the industry. Images of clothes represent my style interest, which I know are popular fashion trends.
A few images to represent my culture, to enhance me being a South Asian artist and the difficulty in breaking into the industry and being taken seriously. Album covers to represent my Spotify playlist and what I listen to when editing. Use of social media logos to portray the importance of marketing and outreach through media.