DATA IN STORIES

THE reason we started Beatfreeks was to platform young people’s stories. It still happens on the first Thursday of every month at Poetry Jam. Here we want to introduce you to some of the amazing young people who are involved in National Youth Trends and make the whole thing tick.
9 Apr 2021

Institutions of the Future Contributor

Gen Z Starter Pack: Ahsen

This starter pack is an extract from our new full length report Institutions of the Future. Against the backdrop of cancel culture, it helps organisations understand what it takes for Gen Z to respect a brand.

These images display what it is like to be a young Pakistani creative. The images displaying protests of peace, ‘killing’ the system and the cartoon image show my desire to strive for representation of multi-cultural, ethnic minority groups – ultimately, to give a voice to the voiceless.

The image with the ‘no money’ sign symbolises what it was like at the beginning of my career and how people, often south Asian parents, perceive the industry. Images of clothes represent my style interest, which I know are popular fashion trends.

A few images to represent my culture, to enhance me being a South Asian artist and the difficulty in breaking into the industry and being taken seriously. Album covers to represent my Spotify playlist and what I listen to when editing. Use of social media logos to portray the importance of marketing and outreach through media.

Ahsen produced this Starter Pack for our brand you Institutions of the Future report

Against the backdrop of cancel culture, this report helps organisations understand what it takes for Gen Z to respect a brand.

Tia Cham: Representation in Media

Time and Time Again: Content Contributor

Gen Z Starter Pack: Jennan

Institutions of the Future Contributor

Gen Z Starter Pack: Liv

Institutions of the Future Contributor

Beth

National Youth Trends Advisory Group

David

National Youth Trends Advisory Group

Izaac

September Diaries Participant

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