One of our recent National Youth Trends studies has found that 9 in 10 Gen Zs now see themselves as ‘creative people’. It marks a paradigm change in the arbitrary lines between ‘artwork’, ‘creativity’, ‘content’ and ‘culture’. Young people across the world are increasingly demanding that these fields, sectors and jobs, should be for everybody.
Understanding and learning from this shift can help organisations and individuals alike to better hone their work, opportunities and communications to their audiences, in a digital landscape which is increasingly hard to navigate.
This is audio from free breakfast briefing webinar we hosted on 29th September at 8.30am. We launched brand new artwork by digital artist Antonio Roberts, and chatted with industry experts on all things digital culture and creativity, and how data and art can, and should, crossover.
The artworks are inspired by insights gathered from nearly 2,000 Gen Zs across the UK as part of our National Youth Trends research project. They showcase an innovative method of talking about research, data and insights. Here we use creativity and artistic practice as yet another tool for gleaning insights from research, and informing data driven decision making.
We’re over the moon to have welcomed thought leaders from Nesta and the Open Data Institute to the conversation.
Amerah Saleh – Host & General Manager of Beatfreeks
Antonio Roberts – Digital Artist
Hannah Redler Hawes – Director of our Data as Culture Art Programme at Open Data Institute
Tom Cahill-Jones – Partnerships Manager – Creative Industries Policy and Evidence Centre at Nesta
Antonio Roberts is an artist and curator based in Birmingham, UK, working primarily with video, code, and sound. He is critically engaged with the themes surrounding network culture and in his practice explores how technology continues to shape ideas of creation, ownership, and authorship. As a performing visual artist and musician he utilises live coding techniques to demystify technology and reveal its design decisions, limitations, and creative potential.
This video draws on data collected by National Youth Trends from 2000 young people across the UK. You can read more about their thoughts, feelings and innovations by clicking here, and having a mooch about.
To get exclusive access to National Youth Trends releases (before they go public) get clued up and sign up to The DL.