Following the launch of the brand new Institutions of the Future Report, Henry Kingdon – currently interning at Beatfreeks, did a little digging online about suggested approaches for communicating with Gen Z.
The result: an equal parts hilarious, dry, insightful and (undeniably) practical video unpicking the wheat from the chaff of the online guidance about talking to the Zees (or Zeds?).
This short talk-you-through includes Henry’s top five language tips for communicating with the group.
Henry Kingdon is currently interning with Beatfreeks, although he can usually be found at Birmingham City University, studying Applied Theatre: Community and Education. He has a passion for theatre and youth voice, as well as a keen interest in politics.
This video draws on data collected by National Youth Trends from 2000 young people across the UK. You can read more about their thoughts, feelings and innovations by clicking here, and having a mooch about.
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