Whilst it’s often limited to older generations, there is still a perception that young(er) people – in this contexts Millennials and Gen Z’s – are a d d i c t e d to social media. They can’t get enough – waking up in the middle of the night to tweet, scrolling through instagram while the tele is on, (dare I say it) bringing a phone to the dinner table.
Whilst there is not a doubt in our minds that people do spend more time on socials, but this has also come with a much broader consciousness and understanding about the effects of our social media use.
As the graph shows – an overwhelming majority (90.6%) of young people are at least conscious of the effect social media has on them. They take action on this worry to varying extents, but the majority have either assessed the threat, and think its no issue, or think they want to use socials less, and are taking action on it.
Hover over each bar for the shorthand on their socials use.