Tia Cham: Representation in Media

This video is produced in response to content from our new full legnth report Time and Time Again, which discusses how young People of Colour in the UK view representation. Here, content creator and podcast host Tia Cham discusses the fact that Young People of Colour were less likely to feel authentically represented in Media […]

Why do Young People of Colour feel less represented in UK Politics?

Following the launch of our report Time and Time Again, which looks into how young People of Colour view representation in the UK, we wanted to push the conversation further. One of the most pressing findings from the research was that young People of Colour seem less interested in provoking change through government or Politics. […]

Gen Z Starter Pack: Ahsen

This starter pack is an extract from our new full length report Institutions of the Future. Against the backdrop of cancel culture, it helps organisations understand what it takes for Gen Z to respect a brand. These images display what it is like to be a young Pakistani creative. The images displaying protests of peace, ‘killing’ […]

Gen Z Starter Pack: Jennan

This starter pack is an extract from our new full length report Institutions of the Future. Against the backdrop of cancel culture, it helps organisations understand what it takes for Gen Z to respect a brand. I’m Jennan, I’m a 17 year old girl currently in the lower sixth. I’d like to think I care a […]

Gen Z Starter Pack: Liv

This starter pack is an extract from our new full length report Institutions of the Future. Against the backdrop of cancel culture, it helps organisations understand what it takes for Gen Z to respect a brand. Hey I’m Liv Reed, I’m a fashion influencer and I created this starter pack to show all the stereotypical things […]

Crisis Comms: An Interview with Grayling PR

FABIO: There is an inherent conflict over Cancel Culture: many argue that it’s hugely lacking in compassion, others that it’s the most real way of talking truth to power? How does it relate to the world of PR? CRAIG: The first thing to say is that Cancel Culture is not a new phenomenon by any […]

Institutions of the Future

Institutions of the Future is a report about how Gen Z are building the world around them. It platforms the changing expectations young people have of businesses, brands and organisations in 2021. Against the backdrop of cancel culture, this report helps organisations understand that for Gen Z to respect a brand: they need to be […]

‘Institutions of the Future’ Full Research Methodology & Sample Data

This methodology relates to our March 2021 report ‘Institutions of the Future: Gen Z and the Private Sector‘ Research Design National Youth Trends Research Design This research was conceived in response to the ongoing need to platform young people’s voices, in order to make institutions more relevant. We did not set out to look into […]

‘Time and Time Again’ Full Research Methodology

There are two principal research strands which contribute to the ‘Time and Time Again’ report: The first is the general 2020 period of National Youth Trends data collection, which took place between 17th August – 12th October. This is our annual baseline piece of research, where we talk to young people about a broad range […]

10 Habits Young People Want to Keep After Lockdown

Some of us are excited to see our friends and families, some of us are concerned about how quick the restrictions are being lifted and some of us are still just confused. All these responses are valid, it’s been an extremely tough time for young people – with education being disrupted and many even paying […]