9 Apr 2021


Welcome to the DL #9 ?
(with perhaps-there-is-light-at-the-end-of-the-lockdown-tunnel-grooves from Little Beaver)

Welcome welcome welcome. For those of you who know the crack – hello. For those of you who are new to this bundle of fun we very loosely describe as a pop culture mailer – hullo.

This month we’ve got lots to share, including a brand new article from a guest journalist, and an announcement which we’re gunna play it really coy about.

[IMAGINE! loooooooool]

On Tuesday 16th March 2020 AD, we will be dropping our latest full length National Youth Trends report. It’s called ‘Institutions of the Future’ and is all about what makes brands, businesses and organisations attractive to Gen Z (if ‘Gen Z’ is even a real thing ?). 

You – our good friends on the DL – don’t even need to worry about nuttin’. Don’t book the morning off work to get in the queue, don’t fumble around on Twitter looking for the link, don’t ring your BFF and ask if they know where it’s at. We got you. Just sit back, rest easy, relax. It’ll come right through to your inbox. xox

—- (not all-covid) NEWS

March 8th brought with it International Women’s Day. The moment of celebration took a more pertinent tone last week with the disappearance of Sarah Everard. Responses from across the world are shifting the mainstream narrative about issues of safety for women: from one where the onus is on the methods women can use to stay safe, to the ways we can combat the real core of the issue – the predatory and entitled attitude of men in society. ?protect your daughter? ✓educate your son ✓

Ikea has launched its first range of e-sports furniture aiming to democratise the gaming experience.

London mayor Sadiq Khan has named a new Committee for Diversity in the Public Realm. First – its great we’re back to using the word ‘realm’. Second (and much more importantly) they will oversee increasing representation ‘in the city’s public monuments and street and building names’ but are very categorically ‘not charged with deciding on removing any existing public monuments’ ?. (some context)

TikTok becomes the sponsor for Euro 2020 (2020?!?). It’s the first time a social media platformed has branded a major international tournament like this. Hopefully we see much more of these antics.

A work of art by Banksywas burnt and destroyed via livestream, before being sold for £274,000. The buyer will receive a digital non-fungible token (NFT), that representing the artwork. An NFT is a special type of cryptographic token that represents something unique. 


Were you waiting for the but? David Cameron’s favourite band were the War on Drugs remember.

Brought to you by @beam_me_up_softboi


Okay so I think we’ve got the best also this month.

 ? It ? is ? the ? one ? 

Radio.Garden is an interactive globe, which lets you drop your pin and listen to a radio station broadcast from that location. Not only can you go anywhere in the world, but it’s also a bit like the solution to time travel. idk. AMAZING.

A personal favourite: Webradio Jovem Olaria broadcast live from Rio, Brazil.

(Otherwise unreleased content and insights from Beatfreeks‘ National Youth Trends Research. Bringing you the direct thoughts and feelings from young people across the UK)

As we so very coyly (so happy this is a real word) [say it out loud ?] mentioned – next Tuesday we’re dropping a brand new long read. But until then, fear not, we’ve got another wee tasty morsel you can enjoy. 

It’s sort of got lost in the ether a little, as if we just can’t believe it to be true, but we might, MIGHT, M I G H T be seeing a route out of the lockdown in the coming months. In the spirit of moving forward, and to keep spirits up in the final couple of months, we commissioned a brand new article based upon 2,000 young people’s response to the question ‘What habits do you think you will keep from lockdown?’

You can check out the top ten, right here.

—- ?️ H O T ?️

Foooooinnnne – you’re right this has been doin’ the rounds a little but its just so darn good. 

Super pop, bang on trend, throw back to too-big-for-your-bed vibes. 

Miley Cyrus: Tiny Desk (Home) Concert


(With obligatory theme from Marv’ [these change every month but started with What’s Going On, hence the title])

One of the biggest political interviews of recent memory took place this week between Meghan Markle and Oprah Winfrey. You can still watch the full length on ITV Hub.

Somehow, in the forray and media ****storm following the event – coverage has largely been deduced to analysis of individuals personal characters, or following Piers Morgan on his thunder-stealing exit from Good Morning Britain.

All of this should not, and can not, detract from the fact that the content revealed in the interview, is symptomatic of experiences Black women (and in different ways People of Colour) go through daily. The fact discrimination of this kind has occurred in the highest of contexts, displays the negative example the British establishment sets for the rest of society.


(This mailer isn’t sponsored by Lidl, Lidl is just great)
((If you are Lidl and want to sponsor this mailer, holla))

It’s about time you got rid of that wooden spoon. I know it’s got nostalgia. I know it’s got flavour. I know it’s homely. FRAME IT. 

Products in bamboo are quickly becoming a popular choice for the sustainable consumer and Lidl are absolutely knocking it out of the park with this at a snip for 79p. They hit a cost and sustainability crossover which was highlighted by a huge number of Gen Zs, as their main motivators in buying from a brand. Keeping your eyes peeled, I don’t know, for a report dropping next Tuesday, or something, might give you a bit more info about what we mean.


This month’s comes prepackaged and ready solved by TV personality Scarlett Moffatt, via eternal fountain of knowledge TikTok. More than that – it solves a Tinka that we weren’t even thinking on. Say whaaaat? 

So, its the before-times, you cared about what the weather was doing. You thought semi-regularly about bringing a brolly, because (lets face it) we live in the UK. So you hop on your trusty local weather app and are faced with: 

That bit that says 70% precipitation at 1400hrs does not (I repeat DOES NOT) mean that there is 70% chance of rain at 2pm. What it does mean is that at 2pm, 70% of the area that you’ve typed in (in this instance famously sunny [in our hearts] Birmingham <3 0121 <3) will be covered by rain. 

In theory 30% of your lucky street could not have their socially distanced, afternoon BBQ rained on. Lush.

Ciao 4 now
Fabio from Beatfreeks

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